Understanding Adwords

Adwords can be a powerful marketing platform for many small businesses because it has the potential to put your business front and centre when people are searching for your product or service offering.

However, it is not suitable for all businesses.

Google tries to make it as easy as possible for Small Businesses to get up and going with regular offers for account credits, seemingly helpful staff who will offer to setup and optimise accounts and Adwords Express, stripping away the bells and whistles and keeping it simple and easy to get started.

The first thing you have to understand is that Google makes almost all of it’s money from Adwords , and it is in their interests for  you to spend money with them and many businesses have found this out the hard way and lost alot of money in the process.

This step is essential as it will help you understand what Google Adwords is and whether it is a good fit for your business.