Spreading your blog posts to social media

Spread to Social Media

This section of the guide assumes that you already have these social media pages setup for your business.

I also hope that you read the first section on blog setup and have integrated the ability for people to share, like, tweet, +1 your content without having to leave your blog post.

You do not necessarily need to use every social media channel, but I would certainly recommend using between 3-4 of them particularly where it is easy enough to do.

You have already done the hard work writing a full blog post – what is a an extra 50-100 words to get it out in the social space?

Repurpose your content

Written Content

Before you post anything to your social media channels it is a good idea to extract the key points / features / benefits of your blog post to make it easier when repurposing for social media.

This can be done in a few steps:

  • Create an summary of the post (100 words or less)
  • Write down the core benefit of the post (1-2 sentences)
  • Make a list of the main points (5-10)
  • Make a list of any quotes or statistics

These will become helpful when posting to social media and also in ensuring that you are not saying the same thing on each channel.

Visual Content

 

Create Social Media Optimised Images

 

Create a slideshow

Create an infographic

Create a video

  • Read out you post as a talking head
  • Read out your post with a slideshow

Create Trackable Links

This is advanced stuff but highly recommended for being able to track your social media traffic and quantify the benefits of your social media and blogging efforts down the track.

For this to work, you need to have Google Analytics setup and working on your site.

Create your trackable URLs

 

Click the link below and use the URL builder to create a trackable URL.

https://support.google.com/analytics/answer/1033867

For the purposes of tracking your social media traffic for repurposed blog posts you can fill in the fields as follows:

Website URL: The page of the blog post you want to send your social media traffic to

Campaign Source: The Social Media platform on which you will place the link (Facebook, Twitter, Pinterest etc.)

Campaign Medium: Social Media

Campaign Term / Campaign Content: These can be left blank

Campaign Name: Blog Content

Then click the submit button and it will give you a long url like this:

http://www.mysite.com/?utm_source=Facebook&utm_medium=social%20media&utm_campaign=blog%20content

 

Shorten the URL

 

Take the long tracbkable url and paste it into one of the tools below:

https://bitly.com/

http://goo.gl/

This will give you a shortened url that doesn’t clutter your social media posts and is trackable in Google Analytics. It should look something like this:

http://bit.ly/1z8NHU6

We will cover performance measurement later in the guide.

 

Post to your Social Media Pages

Google+

When starting out sharing your blog posts on Google+, try posting the following:

  • A link to the blog post
    • Make sure that the featured image and snapshot of the page is appearing
  • A summary of the post including the core benefits
  • A call to action. Ones that typically work well:
    • Check out this new post
    • If you like it please share, comment

Facebook

When starting out sharing your blog posts on Facebook, try posting the following:

  • A link to the blog post
    • Make sure that the featured image and snapshot of the page is appearing
  • A summary of the post including the core benefits
  • A call to action. Ones that typically work well on Facebook:
    • Check out this new post for [insert core benefit]
    • If you like it please share, comment and let us know your thoughts

Twitter

When starting out sharing your blog posts on Twitter, try posting the following:

  • A link to the blog post
  • The core benefit of reading the post
  • A call to action
  • You will also have to include all of the above in 140 characters or less

Linked In

Youtube

 

Pinterest

Works best for image based content, particularly if you are creating your own unique images.

You can take a quote from your post , the title itself and

For longer how to posts you could use the main points, plus any associated statistics and

Slide Share

 

Submit to Social Share Communities

 

Reddit

StumbleUpon

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