How To Setup Conversion Tracking For Adwords


  • Thankyou Page
  • Call Forwarding Number
  • Phone Number from Ads
  • Event Tracking


Call Tracking:


  1. To install in the <head> tags – edit numbers in bold


<script type=”text/javascript”>

(function(a,e,c,f,g,b,d){var h={ak:”947103515″,cl:”qitpCMXDvF4Qm87OwwM”};a[c]=a[c]||function(){(a[c].q=a[c].q||[]).push(arguments)};a[f]||(a[f]=h.ak);b=e.createElement(g);b.async=1;b.src=”//“;d=e.getElementsByTagName(g)[0];d.parentNode.insertBefore(b,d);a._googWcmGet=function(b,d,e){a[c](2,b,h,d,null,new Date,e)}})(window,document,”_googWcmImpl”,”_googWcmAk”,”script”);




  window.onload=_googWcmGet(‘number’, ‘1300 953 699’);




  1. To be wrapped around number location:


<span class=”number”>1300 953 699</span>


  1. To be installed on the Thank-You page for any contact forms (contact form will need to redirect to this page):


<!– Google Code for Form Conversion Page –>

<script type=”text/javascript”>

/* <![CDATA[ */

var google_conversion_id = 947103515;

var google_conversion_language = “en”;

var google_conversion_format = “3”;

var google_conversion_color = “ffffff”;

var google_conversion_label = “qaGpCKDSwV4Qm87OwwM”;

var google_conversion_value = 250.00;

var google_conversion_currency = “AUD”;

var google_remarketing_only = false;

/* ]]> */


<script type=”text/javascript” src=”//“>



<div style=”display:inline;”>

<img height=”1″ width=”1″ style=”border-style:none;” alt=”” src=”//;currency_code=AUD&amp;label=qaGpCKDSwV4Qm87OwwM&amp;guid=ON&amp;script=0“/>



The future is here…
… just a little bit, and over in America.
Some clicks on our ad for say Roger David.
An hour later they walk into a Roger David store.
It shows up as a conversion in AdWords, at keyword level.
In-store time is tracked to exclude short visits where sales were not made. It also leverages store mapping and WiFi signal strength to determine user locations within a store.

Attached is a good overview of the new Smart Goals in Analytics.

Basically they measure high quality visitors, and for clients with no conversion tracking, it is a better metric than nothing.

It can give us a feel of where the best traffic is coming from, and from which ads and keywords.

What Are Smart Goals?

Google has recently launched smart goals which means you can now majorly growth hack AdWords campaigns. Smart Goals are set up in Google Analytics and they are the next generation of the regular goals we set up.

Here is a brief overview of Smart Goals, how to set them up, when they are most useful, how to easily integrate them with AdWords, and, of course, how to use them to your advantage.

What are Smart Goals?

Some people authorize Google Analytics to anonymously collect data. Google has used the data from thousands of customers to identify user patterns. Smart Goals are the successful completion of a milestone that Google automatically comes up with, determined by the data they collect. It works basically like an automatic creation of a buying persona.

Google automatically knows when a user is likely to be high quality traffic because it has detected patterns that are characteristic of high quality traffic. Parameters that Google considers include, but are not limited to, time on site, the behavior on the site, and the likelihood to convert.

How Smart Goals Work​

Smart Goals are not set up, but merely activated, in Google Analytics. There is only one Smart Goal for the entire website. Google decides, based on parameters it does not share with clients, what to count as successful completion of a smart goal. You will see a number of successfully reached goals just like you would see for regular goals.

Google also differentiates smart goals from regular goals and gives you a direct comparison.

Smart goals basically tell you how many high quality visits you recieved and how they perform sales-wise if you are tracking sales. It also shows those metrics for each traffic source. So if you got eight million visits from Facebook and 800,000 of those achieved smart goals, you’ll see that in Analytics.

Growth Hack AdWords With Smart Goals​

The real Smart Goal hack is to use them not only for Google Analytics but also for AdWords.

Who Smart Goals are most useful for in AdWords:

  • Businesses with long sales funnels
  • People who do not track conversions
  • People who track just one type of conversion (e.g. sales)
  • People who do not track enough conversions (e.g. new accounts, new campaigns, low budget campaigns)

AdWords offers automatic CPA bidding that optimizes for conversions.

Usually, CPA bidding relies on historical data which is why it works so well for campaigns that have tracked a good amount of quality conversions for a while. In return, regular CPA bidding with optimization for conversions doesn’t work well for campaigns that don’t have historical conversion data.

If you link your AdWords and Analytics accounts and import the smart goal into AdWords, the conversion optimization relies on the data that Google has collected from thousands of websites. Plus, it provides you with smart goal stats.

In other words, you can start CPA bidding and have it optimize automatically for the conversion type “smart goals”. This way, Google relies on the data they have collected from thousands of accounts in your industry instead of non-existing, low quality, or not enough conversion data from your campaign. This is genius!

How to Set up Smart Goals​

Step 1: Activating Smart Goals in Analytics

All you have to do is to log in to Analytics and go in the admin section. Click on “goals” and then select “smart goals”:

If you do not want to import Smart Goals in AdWords, you are good to go!

If you want to use Smart Goals for AdWords, follow Step 2 below.

Step 2: Linking AdWords and Analytics, Importing Goals

​Once you create a smart goal, you need to link Google Analytics and Google AdWords if they aren’t linked yet. You can do this directly in the “property” tab of the admin section of Google Analytics.

This is going to enable an important function in Google AdWords: Tracking all or some of your goals as conversions directly in the Google AdWords interface. This means that you can set up a CPA bidding strategy with the achievement of a smart goal as an actual conversion.

Google will basically optimize your traffic automatically based on the data they have collected and show you metrics of how your campaigns perform in relation to smart goals.