
22 Feb How To Setup Conversion Tracking For Adwords
- Thankyou Page
- Call Forwarding Number
- Phone Number from Ads
- Event Tracking
http://gaconfig.com/google-analytics-event-tracking/general-event/
Call Tracking:
- To install in the <head> tags – edit numbers in bold
<script type=”text/javascript”>
(function(a,e,c,f,g,b,d){var h={ak:”947103515″,cl:”qitpCMXDvF4Qm87OwwM”};a[c]=a[c]||function(){(a[c].q=a[c].q||[]).push(arguments)};a[f]||(a[f]=h.ak);b=e.createElement(g);b.async=1;b.src=”//www.gstatic.com/wcm/loader.js“;d=e.getElementsByTagName(g)[0];d.parentNode.insertBefore(b,d);a._googWcmGet=function(b,d,e){a[c](2,b,h,d,null,new Date,e)}})(window,document,”_googWcmImpl”,”_googWcmAk”,”script”);
</script>
<script>
window.onload=_googWcmGet(‘number’, ‘1300 953 699’);
</script>
- To be wrapped around number location:
<span class=”number”>1300 953 699</span>
- To be installed on the Thank-You page for any contact forms (contact form will need to redirect to this page):
<!– Google Code for Form Conversion Page –>
<script type=”text/javascript”>
/* <![CDATA[ */
var google_conversion_id = 947103515;
var google_conversion_language = “en”;
var google_conversion_format = “3”;
var google_conversion_color = “ffffff”;
var google_conversion_label = “qaGpCKDSwV4Qm87OwwM”;
var google_conversion_value = 250.00;
var google_conversion_currency = “AUD”;
var google_remarketing_only = false;
/* ]]> */
</script>
<script type=”text/javascript” src=”//www.googleadservices.com/pagead/conversion.js“>
</script>
<noscript>
<div style=”display:inline;”>
<img height=”1″ width=”1″ style=”border-style:none;” alt=”” src=”//www.googleadservices.com/pagead/conversion/947103515/?value=250.00&currency_code=AUD&label=qaGpCKDSwV4Qm87OwwM&guid=ON&script=0“/>
</div>
</noscript>
Attached is a good overview of the new Smart Goals in Analytics.
Basically they measure high quality visitors, and for clients with no conversion tracking, it is a better metric than nothing.
It can give us a feel of where the best traffic is coming from, and from which ads and keywords.
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