SEO

Search Volume can be misleading. Selecting keywords using search volume alone is a bad idea. Everyone in your market is attracted to the high volume keywords which means these keywords are generally the most difficult to rank for.  but that alone is mislading

Always consider search intent when choosing keywords to target. Try to think about what someone is really looking for if they

Be guided by keyword difficulty / competition. When selecting keywords always consider the competition. Everybody wants to be at the top of Google for the premium keywords in their market but if your website is new or your business isn’t one of the most established brands it is unlikely. Find keywords that your business can compete and win and then build your way up from there.

Use the first page of search results as a guide for content creation. The first page of search results usually gives a strong indication about what types of information people are looking for when they type in a particular search query. If the results are mostly information about a topic, you should try to create informational content targeting that keyword. If the results are all products or services then you should also use products to target that keyword. Same goes for when the search results show more images or videos than usual.

Create better content than the alternatives. When creating content targeting certain keyword(s) look at the other content that is already showing up in the top 10 positions and ask yourself: How detailed are they? Do they use any multimedia? Do they have a certain style or tone that makes them popular? Whatever content is already available you need to try and create a better piece of content than what already exists by being more detailed, more authentic, more entertaining or more informative. Creating something similar just won’t cut it.

• Listing keywords one after another
• Over using keywords
• Using Long URLs including the full title of the page
• The the exact same content for multiple pages with only the suburb name being different (eg. iphone repair brunswick, iphone repair carlton)
• Using product descriptions from the manufacturer
• Having too few words on pages
• Copying what the website at the top of the search results have done
• Using the same business description everywhere that your business can be found online
• Using your most important keyword on every page of the website
• Hiding keywords or other text by making the text the same colour as the background
• Using Slight Variations of the same keyword repeatedly (eg. Garage Door Repairs | Garage Door Servicing | Garage Door Repair Services)
• Having a List of keywords in the Footer
• Using Flash, Javascript, Frames on your website.