Refining your Marketing Messages

Why did someone buy from you?
If you know the answer to this you may be able to score some additional sales by replicating it.
Why didn’t someone buy from you?
What reason did the last 10 people who bought from you have?

The more information you have about your audience, the easier it will be to bring them back again.
Your communication should have the audience in mind, and the various reasons they choose you

– Checking which pieces of content on your website are most visited. This is like how merchandising managers will strategically position certain items in store depending upon foot traffic, you should aim t
– Split testing –