Onsite Optimisation

Onsite optimisation is about making positive changes to your website so that it is relevant to and can be found for your targeted key phrase list. When onsite optimisation is done well it probably won’t get you onto the first page, but it can take you from the Google wilderness to somewhere on the first 10 pages.

Google is at least recognising that your site has information about a particular topic or search query, even if it doesn’t yet consider you a trusted authority on the matter.