22 Feb How to Optimise and Manage Adwords Bids For The Best ROI
Why number 1 position?
RAISE BIDS TO FIRST PAGE
This is important for exact and usually phrase keywords, but not necessarily for broad. In this case the keywords +cv and +cover +letters are getting lots of clicks in high ad positions, but Google is saying they need a bid raise to show on the first page. This means showing on the first page for every query they match, compared to perhaps currently showing for 95% of them.