22 Feb How To Improve Your Adwords Quality Score For Cheaper Clicks & Higher Positions
Example WME – NSW > CV. The low quality scores are mostly due to people searching for say “resume samples” but the client not offering this. So CTR is lower, and ad copy less relevant, because the ads don’t say samples in the them. This is common when you are selling to people whose search intent is different to what you are selling.
The only fix would be putting words like CV and samples on the landing page, which could improve QS from 1 to 2 or 3.
Initially when the account has been first set up, the quality score is a good indication of how well it has been set up.
If the keywords all have a high quality score, then it will be easier to make decisions on whether or not certain keywords or Ad Groups are performing and whether to persist or move resources.