Listing keywords one after another Over using keywords Using Long URLs with The the exact same content for multiple pages with only the suburb name being different (eg. iphone repair brunswick, iphone repair carlton) Using product descriptions from the manufacturer Having too few words on...

Generally speaking, the easier it is to acquire a link the less valuable it is. So, a link that you can create yourself is probably probably not going to make Google stand up and pay attention. However, ther are many links that you can build yourself that...

Outreach is about networking and putting yourself (and your business) out there as a thought leader in your industry. If a website writes regular industry news, offer to write a guest post for them. If a journalist needs an expert opinion and it is relevant to your...

Content is king. It is what helps people to understand who you are, what you do and why they should care. It also helps search engines like Google understand whether or not your website should be shown for when someone types a particular search. It includes the words...

This step answers 2 important questions: Can search engines find your website and its pages? Can it properly read and understand your websites content? This is a bit more of a technical section, but it will help you to fix issues that can easily become big...

Every website is different and will require a slightly different approach. If your website is brand new, this is all about getting the fundamentals in place. If you website has been around for years and has dropped off the pace slightly, then you might spend more time...

Onsite optimisation is about making positive changes to your website so that it is relevant to and can be found for your targeted key phrase list. When onsite optimisation is done well it probably won’t get you onto the first page, but it can take...

Almost every decision you will make from here on out will be based on the keywords you select, so there is alot riding on it. The most important things to consider are: Search volume: how often a keyword is searched? Keyword competition: how difficult it is...

SEO tools are just like the tools of any trade – if you know how to use them, they make the job a heeluva lot easier! In this step we share with you the best free SEO tools to get your site singing. Plugins, Google Analytics. Webmaster...

Like above, this step is all about making sure you have a quality product before investing significant time and effort into SEO and website promotion. Unlike above, this is all about the average Joe that happened to find your site. How many pages did they check out?...