When I ask clients what sets them apart from their competitors I generally receive one of the following responses: Quality Service Cheapest Fastest Well that may be true, most of them stumble with the following question – How would a potential client, customer know that you are ….. (insert response...

Why did someone buy from you? If you know the answer to this you may be able to score some additional sales by replicating it. Why didn’t someone buy from you? What reason did the last 10 people who bought from you have? The more information you have about...