Blog Setup Checklist This guide assumes that you already have a blog on your website and the ability to post to it. However, it is important to note that a blog by itself is not going to make the difference; it is how you use it. The following...

Keyword Research Create a List of Content Ideas Create an extensive list of all of the possible phrases that are typed into search engines (Google, YouTube, Bing etc.) that are related to your business. Existing Content Make a list of your existing content (blog posts, videos, Facebook posts etc.)...

Blogging for Small Business Pre Post Considerations:   Timing is everything – Find a time where you are least likely to get distracted and shut everything else off. Keep a mental note of the times you are most productive and update your content calendar accordingly. Using your content calendar select...

Review Performance For this section of the guide we assume that Google Analytics is setup   Landing Page Report   This report within Google Analytics will tell you how well each of your posts has performed as a landing page.   Campaigns Report If you have been using trackable URLs...

Spread to Social Media This section of the guide assumes that you already have these social media pages setup for your business. I also hope that you read the first section on blog setup and have integrated the ability for people to share, like, tweet, +1 your...