Optimising campaigns is what is going to take your account from a solid performer to your best salesman. It is however a case of slow and steady wins the race. You need to be careful not to make changes too quickly, or at least until you have...
Knowledge is power, and knowing how your account is performing at all levels will make it possible for you to consistently make positive improvements and improve your returns. In this step we cover the most important metrics you will need to be across when managing your...
An Ad Group is a group of keywords with one or more common ads. So when deciding upon which keywords should belong to each of your Ad Groups, ask yourself: Is this ad relevant to this keyword? Is this landing page relevant to this keyword? If the answer NO...
Campaigns are technically just a set of Ad groups. Advertisers use separate campaigns for a variety of different reasons, including different business divisions, different business locations and even different product lines – it really is up to you how you separate your campaigns. The most important thing...
In this step we are going to: Get your Adwords account setup and activated Get Google Analytics Setup and linked to your Adwords account Define and start tracking conversions and other important actions that visitors can perform on your website ...
How well do you understand your customers? Much better than me, I am sure – but don’t let that get in the way of proper research. If I had a dollar for every time a client told me that they NEEDED to appear for a specific keyword and later...
Fail to plan and you plan to fail. Cliche? Yes, True? Definately! As a small business owner you know what your overheads are, you know what your profit margins are and you know what your marketing budget is – so there is no excuse for not properly planning...
Adwords can be a powerful marketing platform for many small businesses because it has the potential to put your business front and centre when people are searching for your product or service offering. However, it is not suitable for all businesses. Google tries to make it as easy as...