• The great thing about marketing a restaurant is that you can appeal to all of the human senses in a way that other businesses cannot. All it can take are a few visual cues

  • I regularly check what kinds of searches are rising and falling in popularity for my clients to try and better understand trends in how people search for products and servi

  • Social Media Reply to all emails Google Analytics custom segments Comments Surveys Search Stats Live Chat

  • Blog Setup Checklist This guide assumes that you already have a blog on your website and the ability to post to it. However, it is important to note that a blog by itself i

  • Keyword Research Create a List of Content Ideas Create an extensive list of all of the possible phrases that are typed into search engines (Google, YouTube, Bing etc.) that

  • Blogging for Small Business Pre Post Considerations:   Timing is everything – Find a time where you are least likely to get distracted and shut everything else off. Ke

  • Review Performance For this section of the guide we assume that Google Analytics is setup   Landing Page Report   This report within Google Analytics will tell yo

  • Spread to Social Media This section of the guide assumes that you already have these social media pages setup for your business. I also hope that you read the first section

  • Website Setup – Google Analytics – Web Master Tools – Set canonical – Set country – Robots.txt – Sitemap – Check for duplication &

  • Many marketing experts talk about creating content that is ever green. While it is true that there are many things that do not change over a year or two (eg. business funda

  • When I ask clients what sets them apart from their competitors I generally receive one of the following responses: Quality Service Cheapest Fastest Well that may be true, m

  • Why did someone buy from you? If you know the answer to this you may be able to score some additional sales by replicating it. Why didn’t someone buy from you? What reason

  • Social proof can make or break deals. Having 0 facebook likes or 0 twitter followers generally will not (unless you publicise it!) You just need a way to demonstrate to pot

  • Listing keywords one after another Over using keywords Using Long URLs with The the exact same content for multiple pages with only the suburb name being different (eg. iph

  • Simple Steps To Get Started With Copywriting For Small Business Why Should I Invest in Copy? Most businesses invest in training and developing their sales team, their recep

  • Here is something I hear almost daily in one variation or another: I tried Google Adwords and it didn’t work for me. I spent a bucketload of cash and didn’t gen

  • Type in almost any keyword into Google these days and you see Ads. Would these guys be doing Adwords if it didn’t work? I haven’t known too many small business

  • You may know this is Google Places, Google Maps or Google+ for businesses. These days it is called Google My Business – but I wouldn’t be surprised if this chan

  • Why number 1 position? You can now see bid simulation data in keyword columns. If you ever want to tell a client how much extra they will need to pay to be in #1, this make

  • QUALITY SCORE Example WME – NSW > CV. The low quality scores are mostly due to people searching for say “resume samples” but the client not offering th

  • Research What types of Ads are competitors writing? Which ones are consistently up the top?   Variations 1 Brand 2 non brand Title Include Keyword Ad Copy Capitalise t

  • Here’s a reminder of all that needs to be considered. It is important, because we don’t want the client buying a plugin, or ourselves spending hours configuring it, only to

  • I see that quite a few accounts have been testing call-only ads recently. Please keep in mind that there are major differences that you need to consider. 1.       Clicks do

  • Landing Page for PPC Traffic Great tool to use for: • Clients who have a conversion rate below 3% • Industries who have a high cost per click • Clients who are measuring us

  • Feed Optimization Tips Shoppers have many choices when they consider making a purchase, and presentation matters. Set yourself up for success with wellmaintained feeds to p

  •   Thankyou Page Call Forwarding Number Phone Number from Ads Event Tracking http://gaconfig.com/google-analytics-event-tracking/general-event/   Call Tracking: &n

  • Standard Negatives: States outside the one that you are targeting Research Price Sensitive Professions Misc Learning do price job define course does prices jobs defining co

  • Broad Match keyword Shows your Ad for any relevant search Broad Match Modifier + keyword Can be used on one or more words in a phrase The +keyword has to be included in the

  • Required Information Budget Avg Job/Sale Value Conversion value = Clients close percentage * Average Job Value) e.g $500 job value 20% close rate = $100 conversion value Ta

  • Campaigns Have a separate campaign for branded keywords So you can manage budget and it shows all day Different Ads that showcase promotions or Start with Landing Pages eg.

  • KPIs What is the campaign being optimised towards: Cost per Acquisition Conversion Rate Clickthrough rate Total conversions Clicks

  • People complain these days about how much competition there is on Google. Do you remember back to the Yellow Pages days? I remember looking at pages of businesses, all offe

  • There is no substitute for good keyword research. Good keyword research will: Reduce the amount of money wasted on useless keywords Reduce the time wasted managing the acco

  • The Adwords platform is powerful with a huge number of options for advertisers. This can be offputting and many people feel overwhelmed, not knowing where to start. Remembe

  • Changes at the keyword level will have the least impact on overall campaign performance. Most Adwords advertisers will spend the majority of their time optimising keywords,

  • Changes at the Ad Group level can have quite a significant of account performance depending on the keywords within the group Most Adwords advertisers will check and optimis

  • Changes at campaigns level are generally going to have the greatest impact on campaign performance both positive and negative. Most Adwords advertisers will make the most c

  • Optimising campaigns is what is going to take your account from a solid performer to your best salesman. It is however a case of slow and steady wins the race. You need to

  • Knowledge is power, and knowing how your account is performing at all levels will make it possible for you to consistently make positive improvements and improve your retur

  • An Ad Group is a group of keywords with one or more common ads. So when deciding upon which keywords should belong to each of your Ad Groups, ask yourself: Is this ad relev

  • Campaigns are technically just a set of Ad groups. Advertisers use separate campaigns for a variety of different reasons, including different business divisions, different

  • In  this step we are going to: Get your Adwords account setup and activated Get Google Analytics Setup and linked to your Adwords account Define and start tracking conversi

  • How well do you understand your customers? Much better than me, I am sure – but don’t let that get in the way of proper research. If I had a dollar for every time a client

  • Fail to plan and you plan to fail. Cliche? Yes, True? Definately! As a small business owner you know what your overheads are, you know what your profit margins are and you

  • Adwords can be a powerful marketing platform for many small businesses because it has the potential to put your business front and centre when people are searching for your

  • Generally speaking, the easier it is to acquire a link the less valuable it is. So, a link that you can create yourself is probably probably not going to make Google stand

  • Outreach is about networking and putting yourself (and your business) out there as a thought leader in your industry. If a website writes regular industry news, offer to wr

  • Content is king. It is what helps people to understand who you are, what you do and why they should care. It also helps search engines like Google understand whether or not

  • This step answers 2 important questions: Can search engines find your website and its pages? Can it properly read and understand your websites content? This is a bit more o

  • Every website is different and will require a slightly different approach. If your website is brand new, this is all about getting the fundamentals in place. If you website

  • Onsite optimisation is about making positive changes to your website so that it is relevant to and can be found for your targeted key phrase list. When onsite optimisation

  • Almost every decision you will make from here on out will be based on the keywords you select, so there is alot riding on it. The most important things to consider are: Sea

  • SEO tools are just like the tools of any trade – if you know how to use them, they make the job a heeluva lot easier! In this step we share with you the best free SEO tools

  • Like above, this step is all about making sure you have a quality product before investing significant time and effort into SEO and website promotion. Unlike above, this is

  • SEO is all about website promotion, and as most small business owners would know, it is much easier to promote a quality product. So what are we promoting? No two websites

  • For most small business owners SEO is like gravity, they know it is important, but have absolutely no idea how it works. Many marketers would like to keep it that way, and

  • Updating Software/plugins

  • Adding Content, Blog, Adding Products

  • SEO and ranking maintenance

  • Access levels

  • Email, Accounting, CRM

  • I have one massive piece of advice for you. Do not jump into your new web design project without properly planning. When you are not 100% clear on what your needs are, you

  • Plugins & Extensions

  • Colours, Fonts, Images

  • Shallow or Deep?, Page Types, Which pages do I need?

  • Domain, Hosting,

  • Budget, Ongoing Costs

  • WordPress, Shopify, Html, Sitebuilder

  • Brochure, Ecommerce, Lead Generation, Informational

  • Planning checklist, SEO friendly?,

  • The first thing you need to ask yourself, is does your business really need a new website? You are probably used to making business decisions on a regular basis and weighin

  • For most small business owners SEO is like gravity, they know it is important, but have absolutely no idea how it works. Many marketers would like to keep it that way, and

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