Campaigns are technically just a set of Ad groups. Advertisers use separate campaigns for a variety of different reasons, including different business divisions, different business locations and even different product lines – it really is up to you how you separate your campaigns. The most important thing...
In this step we are going to: Get your Adwords account setup and activated Get Google Analytics Setup and linked to your Adwords account Define and start tracking conversions and other important actions that visitors can perform on your website ...
How well do you understand your customers? Much better than me, I am sure – but don’t let that get in the way of proper research. If I had a dollar for every time a client told me that they NEEDED to appear for a specific keyword and later...
Fail to plan and you plan to fail. Cliche? Yes, True? Definately! As a small business owner you know what your overheads are, you know what your profit margins are and you know what your marketing budget is – so there is no excuse for not properly planning...
Adwords can be a powerful marketing platform for many small businesses because it has the potential to put your business front and centre when people are searching for your product or service offering. However, it is not suitable for all businesses. Google tries to make it as easy as...
Generally speaking, the easier it is to acquire a link the less valuable it is. So, a link that you can create yourself is probably probably not going to make Google stand up and pay attention. However, ther are many links that you can build yourself that...
Outreach is about networking and putting yourself (and your business) out there as a thought leader in your industry. If a website writes regular industry news, offer to write a guest post for them. If a journalist needs an expert opinion and it is relevant to your...
Content is king. It is what helps people to understand who you are, what you do and why they should care. It also helps search engines like Google understand whether or not your website should be shown for when someone types a particular search. It includes the words...
This step answers 2 important questions: Can search engines find your website and its pages? Can it properly read and understand your websites content? This is a bit more of a technical section, but it will help you to fix issues that can easily become big...
Every website is different and will require a slightly different approach. If your website is brand new, this is all about getting the fundamentals in place. If you website has been around for years and has dropped off the pace slightly, then you might spend more time...