Setting Goals, Objectives and KPI’s

KPIs What is the campaign being optimised towards: Cost per Acquisition Conversion Rate Clickthrough rate Total conversions Clicks ...

22 February, 2018

Ad Extensions

People complain these days about how much competition there is on Google. Do you remember back to the Yellow Pages days? I remember looking at pages of businesses, all offering the same thing and with almost zero to tell them apart, except for the phone number...

22 February, 2018

How To Do Keyword Research Using Keyword Planner

There is no substitute for good keyword research. Good keyword research will: Reduce the amount of money wasted on useless keywords Reduce the time wasted managing the account Most importantly – Improve your ROI What you should be looking for: Buying keywords   What you want to avoid: Informational...

22 February, 2018

Adwords Interface

The Adwords platform is powerful with a huge number of options for advertisers. This can be offputting and many people feel overwhelmed, not knowing where to start. Remember this, there are only 3 levels of an Adwords account that you need to think about: Campaign Level: Where...

22 February, 2018

Adwords Keyword Optimisation

Changes at the keyword level will have the least impact on overall campaign performance. Most Adwords advertisers will spend the majority of their time optimising keywords, particularly as the campaign matures. This step will fill you in on what you should be keeping an eye on and what you...

21 February, 2018

Ad Group Optimisation

Changes at the Ad Group level can have quite a significant of account performance depending on the keywords within the group Most Adwords advertisers will check and optimise their Ad Groups on a regular basis. This step will fill you in on what you should be keeping...

21 February, 2018

Adwords Campaign Optimisation

Changes at campaigns level are generally going to have the greatest impact on campaign performance both positive and negative. Most Adwords advertisers will make the most changes at Campaign level early in the campaign life cycle and less often as the campaign matures. This step will fill you in...

21 February, 2018

Adwords Optimisation

Optimising campaigns is what is going to take your account from a solid performer to your best salesman. It is however a case of slow and steady wins the race. You need to be careful not to make changes too quickly, or at least until you have...

21 February, 2018

Adwords Measurement

Knowledge is power, and knowing how your account is performing at all levels will make it possible for you to consistently make positive improvements and improve your returns. In this step we cover the most important metrics you will need to be across when managing your...

21 February, 2018

Ad Group Setup

An Ad Group is a group of keywords with one or more common ads. So when deciding upon which keywords should belong to each of your Ad Groups, ask yourself: Is this ad relevant to this keyword? Is this landing  page relevant to this keyword? If the answer NO...

21 February, 2018