Research What types of Ads are competitors writing? Which ones are consistently up the top? Variations 1 Brand 2 non brand Title Include Keyword Ad Copy Capitalise the first letter of each word Write Ads to appeal to the exact person we are targeting Use their language Use...
Here’s a reminder of all that needs to be considered. It is important, because we don’t want the client buying a plugin, or ourselves spending hours configuring it, only to find that there is something in the way of it working Examples: Client won’t change product images Site...
I see that quite a few accounts have been testing call-only ads recently. Please keep in mind that there are major differences that you need to consider. 1. Clicks don’t equal calls. Clicking on the ad brings up a message on the smart phone saying “do...
Landing Page for PPC Traffic Great tool to use for: • Clients who have a conversion rate below 3% • Industries who have a high cost per click • Clients who are measuring us on leads • Identifying what designs that convert best • Great for justifying a new website Good Example...
Feed Optimization Tips Shoppers have many choices when they consider making a purchase, and presentation matters. Set yourself up for success with wellmaintained feeds to power your Shopping Campaigns. Keep your feed accurate and up-to-date Inaccurate or incomplete feeds will be disapproved by Google because...
Thankyou Page Call Forwarding Number Phone Number from Ads Event Tracking http://gaconfig.com/google-analytics-event-tracking/general-event/ Call Tracking: To install in the <head> tags - edit numbers in bold <script type="text/javascript"> (function(a,e,c,f,g,b,d){var h={ak:"947103515",cl:"qitpCMXDvF4Qm87OwwM"};a[c]=a[c]||function(){(a[c].q=a[c].q||[]).push(arguments)};a[f]||(a[f]=h.ak);b=e.createElement(g);b.async=1;b.src="//www.gstatic.com/wcm/loader.js";d=e.getElementsByTagName(g)[0];d.parentNode.insertBefore(b,d);a._googWcmGet=function(b,d,e){a[c](2,b,h,d,null,new Date,e)}})(window,document,"_googWcmImpl","_googWcmAk","script"); </script> <script> window.onload=_googWcmGet('number', '1300 953 699'); </script> To be wrapped around number location: <span class="number">1300 953 699</span> To be installed on the Thank-You...
Standard Negatives: States outside the one that you are targeting Research Price Sensitive Professions Misc Learning do price job define course does prices jobs defining courses can discount career example train should discounts careers examples training would rate salary sample internship could rates salaries samples apprentice what sale wage size apprenticeship where sales wages sizes book who on sale position type books positions why cheap vacancy types info when cheapest vacancies videos information which cheaper cv ebook wiki whom free cvs ebooks wikipedia whose cost resume pic explanation how cost of resumes pics explanations review costs role picture tutorial reviews complimentary roles pictures tutorials best fee "curriculum vitae" photo about fees "curriculum vitaes" photos instructions tip cost jpg instructional tips costs jpeg instructionals guide thrifty jpegs opinion guides bargain gif opinions news bargains gifs view latest offer bitmap views update offers bitmaps viewpoint updates deal map viewpoints doc deals maps guide docs freebie forum guides document freebies forums thought documents giveaway discussion thoughts documentary giveaways discussions idea documentaries "give away" chat ideas "give aways" chats article prize tip articles prizes tips explain used supply explanation "second hand" supplies explanations supplier manual suppliers manuals describe degree description degrees descriptions qualification img qualifications image images media magazine magazines blog blogs download downloads concept concepts theory theories diy Finding New Negatives to Add Adwords Keyword Report Instead of adding whole phrases as negatives, pick out keywords that are common amongst a variety of search queries and add...
Broad Match keyword Shows your Ad for any relevant search Broad Match Modifier + keyword Can be used on one or more words in a phrase The +keyword has to be included in the search for your ad to show, but any other words in the...
Required Information Budget Avg Job/Sale Value Conversion value = Clients close percentage * Average Job Value) e.g $500 job value 20% close rate = $100 conversion value Target Cost/Conversion Select Date Range (Usually 14 days - 30 days, worth checking all time as well to see...
Campaigns Have a separate campaign for branded keywords So you can manage budget and it shows all day Different Ads that showcase promotions or Start with Landing Pages eg. Product or Service Pages and work your way out to sub-category pages, category pages and then...