When I ask clients what sets them apart from their competitors I generally receive one of the following responses: Quality Service Cheapest Fastest Well that may be true, most of them stumble with the following question – How would a potential client, customer know that you are ….. (insert response...
Why did someone buy from you? If you know the answer to this you may be able to score some additional sales by replicating it. Why didn’t someone buy from you? What reason did the last 10 people who bought from you have? The more information you have about...
Social proof can make or break deals. Having 0 facebook likes or 0 twitter followers generally will not (unless you publicise it!) You just need a way to demonstrate to potential customers that you are the real deal. From past and current customers: - Photocopied testimonials - Video testimonials - Documentary - From...
Listing keywords one after another Over using keywords Using Long URLs with The the exact same content for multiple pages with only the suburb name being different (eg. iphone repair brunswick, iphone repair carlton) Using product descriptions from the manufacturer Having too few words on...
Simple Steps To Get Started With Copywriting For Small Business Why Should I Invest in Copy? Most businesses invest in training and developing their sales team, their receptionists, technical support and any other client facing staff because they know the importance of communication in creating and building...
Here is something I hear almost daily in one variation or another: I tried Google Adwords and it didn't work for me. I spent a bucketload of cash and didn't generate one sale or enquiry. Many small businesses will turn their back on Adwords, totally convinced that Adwords is...
Type in almost any keyword into Google these days and you see Ads. Would these guys be doing Adwords if it didn't work? I haven't known too many small business owners over the years that are happy to throw money at advertising without any return on investment. So...
You may know this is Google Places, Google Maps or Google+ for businesses. These days it is called Google My Business - but I wouldn't be surprised if this changes a week after I post this. Whatever Google decides to call it, we know it is...
Why number 1 position? You can now see bid simulation data in keyword columns. If you ever want to tell a client how much extra they will need to pay to be in #1, this makes it easy. Why bid the same for a desktop click or a...
QUALITY SCORE Example WME - NSW > CV. The low quality scores are mostly due to people searching for say "resume samples" but the client not offering this. So CTR is lower, and ad copy less relevant, because the ads don't say samples in the them....