Google Search Console is a terrific information source for website search traffic. We often request access to Google Search Console to gain a better understanding of how visitors are currently finding your website on Google. To grant us access to your search console account: 1. Head to https://search.google.com/search-console/ 2....
Google My Business is a free tool from Google to quickly and easily get your business online. You can list all your business information such as services, opening hours, photos and more. Google uses Google My Business listings to show relevant businesses when people are searching...
The great thing about marketing a restaurant is that you can appeal to all of the human senses in a way that other businesses cannot. All it can take are a few visual cues or a slight whiff of delicious food to whet the appetite....
I regularly check what kinds of searches are rising and falling in popularity for my clients to try and better understand trends in how people search for products and services online. One of the major changes is the astronomical rise in people searching for businesses ‘near...
Social Media Reply to all emails Google Analytics custom segments Comments Surveys Search Stats Live Chat...
Blog Setup Checklist This guide assumes that you already have a blog on your website and the ability to post to it. However, it is important to note that a blog by itself is not going to make the difference; it is how you use it. The following...
Keyword Research Create a List of Content Ideas Create an extensive list of all of the possible phrases that are typed into search engines (Google, YouTube, Bing etc.) that are related to your business. Existing Content Make a list of your existing content (blog posts, videos, Facebook posts etc.)...
Blogging for Small Business Pre Post Considerations: Timing is everything – Find a time where you are least likely to get distracted and shut everything else off. Keep a mental note of the times you are most productive and update your content calendar accordingly. Using your content calendar select...
Review Performance For this section of the guide we assume that Google Analytics is setup Landing Page Report This report within Google Analytics will tell you how well each of your posts has performed as a landing page. Campaigns Report If you have been using trackable URLs...
Spread to Social Media This section of the guide assumes that you already have these social media pages setup for your business. I also hope that you read the first section on blog setup and have integrated the ability for people to share, like, tweet, +1 your...