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The great thing about marketing a restaurant is that you can appeal to all of the human senses in a way that other businesses cannot. All it can take are a few visual cues or a slight whiff of delicious food to whet the appetite....

I regularly check what kinds of searches are rising and falling in popularity for my clients to try and better understand trends in how people search for products and services online. One of the major changes is the astronomical rise in people searching for businesses ‘near...

Blog Setup Checklist This guide assumes that you already have a blog on your website and the ability to post to it. However, it is important to note that a blog by itself is not going to make the difference; it is how you use it. The following...

Keyword Research Create a List of Content Ideas Create an extensive list of all of the possible phrases that are typed into search engines (Google, YouTube, Bing etc.) that are related to your business. Existing Content Make a list of your existing content (blog posts, videos, Facebook posts etc.)...

Blogging for Small Business Pre Post Considerations:   Timing is everything – Find a time where you are least likely to get distracted and shut everything else off. Keep a mental note of the times you are most productive and update your content calendar accordingly. Using your content calendar select...

Review Performance For this section of the guide we assume that Google Analytics is setup   Landing Page Report   This report within Google Analytics will tell you how well each of your posts has performed as a landing page.   Campaigns Report If you have been using trackable URLs...

Spread to Social Media This section of the guide assumes that you already have these social media pages setup for your business. I also hope that you read the first section on blog setup and have integrated the ability for people to share, like, tweet, +1 your...

Website Setup - Google Analytics - Web Master Tools - Set canonical - Set country - Robots.txt - Sitemap - Check for duplication - SEO Plugin Social Media - Claim your properties - Facebook - twitter - pinterest - instagram - Register business directories Setup Email Contact Forms...

Many marketing experts talk about creating content that is ever green. While it is true that there are many things that do not change over a year or two (eg. business fundamentals), would you want to be reading a text book published this year, or one...