Adwords Optimisation

Optimising campaigns is what is going to take your account from a solid performer to your best salesman.

It is however a case of slow and steady wins the race.

You need to be careful not to make changes too quickly, or at least until you have some good data.

Make consistent minor improvements and you will see the benefits long term. Make major sweeping changes and you will be playing with fire.

This section is all about how to approach optimisation to get the most out of every dollar you spend.