21 Feb Adwords Keyword Research

How well do you understand your customers?

Much better than me, I am sure – but don’t let that get in the way of proper research.

If I had a dollar for every time a client told me that they NEEDED to appear for a specific keyword and later proved them wrong I would be a very rich man.

No two keywords are even – some keywords are used when researching, some are used when buying and it is important to know the difference between the two.

“Acupuncture” is a most often used when researching information about acupuncture.

“Acupuncture Melbourne” is almost always used when someone is looking for an acupuncture service.

This step will help you build a list of relevant keywords and prepare you well to refine and improve your targeted keyword list over time.