Adwords Interface

The Adwords platform is powerful with a huge number of options for advertisers.

This can be offputting and many people feel overwhelmed, not knowing where to start.

Remember this, there are only 3 levels of an Adwords account that you need to think about:

  • Campaign Level: Where you control global settings like budgets, location targeting and scheduling.
  • Ad Group Level: Where you can control settings for groups of keywords – generally grouped by product or service category.
  • Keyword Level: Where you control settings for individual keywords.

In this step we simplify the account structure so that you will be confident when managing your campaigns.