Adwords Campaigns

Campaigns are technically just a set of Ad groups.

Advertisers use separate campaigns for a variety of different reasons, including different business divisions, different business locations and even different product lines – it really is up to you how you separate your campaigns.

The most important thing to understand is what options are controlled at campaign level and from there you can make an educated decision. These options include:

  • Budget
  • Location
  • Schedule
  • Device