Adwords Account Structure Best Practices


  • Have a separate campaign for branded keywords
    • So you can manage budget and it shows all day
    • Different Ads that showcase promotions or

Start with Landing Pages eg. Product or Service Pages and work your way out to sub-category pages, category pages and then the homepage.

For each category try to have a different Campaign.

For each product or service page have a new Ad Group.

You may have multiple Ad Groups for a particular target page.


Creating Campaigns


Creating Ad Groups