21 Feb Ad Group Setup
An Ad Group is a group of keywords with one or more common ads.
So when deciding upon which keywords should belong to each of your Ad Groups, ask yourself:
Is this ad relevant to this keyword?
Is this landing page relevant to this keyword?
If the answer NO to either question above, then you need a new Ad Group – simple.
In this step we cover Ad Group setup and the key factors to get the most our of your Ad Groups.