Ad Group Setup

An Ad Group is a group of keywords with one or more common ads.

So when deciding upon which keywords should belong to each of your Ad Groups, ask yourself:

Is this ad relevant to this keyword?

Is this landing  page relevant to this keyword?

If the answer NO to either question above, then you need a new Ad Group – simple.

In this step we cover Ad Group setup and the key factors to get the most our of your Ad Groups.