Your website is the face of your business, your number 1 salesperson and I’m sure you will agree:
It is far too important to get wrong.
The purpose of this guide is to equip you with the information you need to ensure your new website is a success.
Web Design Planning
I have one massive piece of advice for you. Do not jump into your new web design project without properly planning.
When you are not 100% clear on what your needs are, you will end up with a website that doesn’t meet your expectations.
If someone is working on the site for you, if you are not clear, they are not clear – and as talented as they are, they can’t read your mind.
Even if you are building the site
Worst of all, the finished product is going to be a mess.
Step 1: Do you need a new website?
The first thing you need to ask yourself, is does your business really need a new website?
You are probably used to making business decisions on a regular basis and weighing up the costs and the benefits of a particular course of action – this should be no different.
Sadly though, many business owners feel a very strong sense of identification with their websites and can hold on too long – even when it is clearly costing the business.
On the flip side of the coin, many business owners will see their
Is my website costing my business money?,
Step 2: What are my requirements?
Planning checklist, SEO friendly?,
Step 3: What type of website do we need?
Brochure, Ecommerce, Lead Generation, Informational
Step 4: Which platform should we use?
WordPress, Shopify, Html, Sitebuilder
Step 5: How much?
Budget, Ongoing Costs,
Step 6: Who do we get to do the job?
In house, Web Design Company, Freelance Developer, Template
Step 6: What else do we need?
Step 7: Site Structure
Shallow or Deep?, Page Types, Which pages do I need?
Step 8: Graphic Design
Colours, Fonts, Images
Step 9: Homepage Design
Step 10: Service Page Design
Step 10a: Category Page Design
Step 10b: Product Page Design
Step 11: Contact Page Design
Step 12: Blog Design
Step 13: Mobile Friendly Design
Step 14: Plugins & Extensions
Step 15: Future Proof
Step 15: Content
Step 16: Integrations
Email, Accounting, CRM
Step 17: Going Live
SEO and ranking maintenance
After site is live
Step 18: Users
Step 19: Adding Content
Blog, Adding Products
Step 20: Site Maintenance
Step 21: Conversion Optimisation
Heatmaps, Split tests