I am going to put this out there right away:
Blogging ain’t for quitters. If that is you, then I just saved you bucket loads of time and energy.
You could write a post weekly for 6 months and see absolutely no benefit to your bottom line – and that is if you are doing it right.
If you aren’t doing it right, you will never get there.
If you are still with me, here is the good news:
Almost every other small business out there will give up on blogging before Google blesses them with increased quality traffic and those that stay committed to the cause (provided they have read the below guide and are doing it right) almost certainly see improvements.
It is the perfect example of ‘good things come to those who wait’.
Blogging in my experience is one of the most common and simple ways that small businesses can get a leg up on their competitors, even those competitors with more man power and bigger budgets.
Many clients I have worked with have seen the benefits of implementing a blog, such as:
– Build your credibility as an industry expert
– Generating more visitors to your website through search engines
– Converting more website visitors into higher value qualified leads
– Reduce customer service costs and increase satisfaction
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